About UsWe are passionate recreation builders, operators, and partners.

Why recreation?

Definition of Recreation: "Activity done for enjoyment when one is not working."

At PIER Group we believe that to be the best version of ourselves, we must take time outside of our day-to-day to do things that we enjoy and give us energy. Our favorite way to do that is to recreate! Recreation is broadly defined, and we think that’s how it should be! Whether you enjoy camping, biking, working out, sports, listening to live music, or [insert your recreational choice], it’s bound to be something that keeps you going.

Even more, the experts say that people who participate in recreational activity and sports clubs enjoy better mental health, are more alert, and are more resilient against the stress of modern living.

We want more of that - and think others can benefit from it too. And to that we say - LET'S GO!

Our Core Values

We are driven drivers who rely on our core values to help guide every decision, interaction, and initiative. They define who we are, how we operate, and what makes us different. Here is what we stand by:

Cultivate Confidence

We do all we can to create environments where bold ideas flourish, supported by relational trust, practical resources, and thoughtful planning.

Warm Heart, Cool Head

We believe in the power of empathy to understand the human side of every situation, paired with a rational, fact-based mindset that ensures thoroughness and precision.

Find a Way

In pursuit of anything meaningful, challenges will be experienced. We use persistence and creativity to overcome and move forward.

Be Curious

Curiosity drives us to delve deeper and pay close attention to the details that reveal hidden opportunities and insights, leading to smarter strategies and more effective solutions.

Earn Trust All the Time

Every interaction is an opportunity to build trust. Delivering on our promises, even the littlest ones, is key to building enduring relationships.

Step Out

We don’t just want to participate in the recreation industry, we want to lead, and that will require moving beyond the comfortable.

Let's go!

Think we would recreate well together? If you have a recreation business you want to sell or grow with aligned partners, please fill out this form or email us at hello@piergp.com